Case Studies

Evaluated WhatsApp’s evolution from a messaging app to a broader communication platform, identifying opportunities in business tooling, privacy controls, and user customisation. Proposed enhancements focused on enabling richer business interactions, improving trust through better moderation and privacy features, and expanding platform capabilities while preserving its core simplicity and reliability. 1. Type Platform Strategy / Product Improvement 2. Role Product Manager

Investigated a spike in ride cancellations by breaking down the end-to-end ride lifecycle and analysing potential user, driver, and system-level factors. Identified a critical issue in the driver application caused by a recent release, where a UI interaction unintentionally triggered ride cancellations. The solution included immediate rollback, system fixes, and improved safeguards, highlighting a structured approach to diagnosing and resolving real-world product issues. 1) T

Redesigned Canva’s onboarding and early user experience to improve conversion and engagement by introducing interactive previews, simplified user flows, and personalised entry points. The work focused on reducing drop-offs across the acquisition funnel and helping users quickly realise product value within their first session. Adding ‘Smart Preview’ and smoothening the walkthrough To improve the onboarding process, the users need to be sold upon the ease, variety and streng

Explored how Spotify can evolve from a passive listening platform into a more interactive and socially engaging experience. Identified gaps in real-time interaction and artist–fan connectivity, and proposed solutions like shared listening sessions, artist-led experiences, and live concert streaming. The work focused on increasing user engagement, strengthening the creator ecosystem, and unlocking new monetisation opportunities while maintaining Spotify’s core simplicity. Type

Analysed monetisation opportunities within Google Maps by leveraging high-intent user behaviour and location context. Designed a system of geo-triggered, personalised recommendations and sponsored placements that align with user intent rather than interrupt it. The approach balances revenue generation with user trust, focusing on contextual discovery, conversion-based pricing models, and enhancing decision-making for users in real time. Type Monetisation Strategy / Product Se