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Driving APAC Growth Through Metadata Intelligence
Rocket Software - Work Project Role Product Manager Focus Areas Enterprise Data Lineage, Partner-Led Expansion, Cloud Modernisation Readiness, Metadata Intelligence PM Skills Demonstrated Strategic Product Discovery, Market Expansion Planning, Technical Prioritisation, Cross-Functional Execution, Enterprise Stakeholder Management, Solution Positioning Key Metrics & Business Impact: End-to-End Lineage Completeness: 65% → 90% Expanded Enterprise Scanner Coverage Across Critical
Shomik Biswas
May 112 min read


Designing a Data-Driven Product Prioritisation Model
Rocket Software - Work Project Overview Problem Type Product Governance & Roadmap Scalability Solution Type Cross-Functional Prioritisation Framework & ER Alignment Model Role Product Manager Focus Areas Product Prioritisation, Enhancement Request Governance, Roadmap Planning, Stakeholder Alignment, Strategic Trade-Offs Core Skills Applied Product Strategy, Roadmap Governance, Cross-Functional Collaboration, Agile Planning, Operational Structuring, Prioritisation Framework D
Shomik Biswas
May 103 min read


Automated GTM with AI Agents
Rocket Software - Work Project Type AI Workflow Automation & Product Enablement Project Role Product Manager Focus Area AI Agents, GTM Automation, RAG Systems, Product Enablement Skills Product Strategy, AI Workflow Design, Prompt Engineering, RAG Architecture, Workflow Automation, Stakeholder Alignment, AI Reliability & Verification, Technical Product Management, Product Marketing Enablement, Conversational AI Design Metrics Reduced manual GTM content creation effort by ~50%
Shomik Biswas
May 104 min read


GCP INTEGRATION
Work Project Type Product Strategy & Platform Expansion Initiative Role Product Manager Focus Area Hybrid Cloud Data Intelligence, Enterprise Lineage, Multi-Cloud Expansion, Cloud Modernisation Platform / Domain Rocket Software DI (Data Intelligence), Enterprise Metadata Management & Data Lineage Platform Framework Enterprise Discovery → Strategic Prioritization → Platform Expansion → Customer Adoption 1) Overview Rocket Software DI had strong recognition in mainframe and di
Shomik Biswas
May 103 min read


Whatsapp - Product improvement - Case Study
Evaluated WhatsApp’s evolution from a messaging app to a broader communication platform, identifying opportunities in business tooling, privacy controls, and user customisation. Proposed enhancements focused on enabling richer business interactions, improving trust through better moderation and privacy features, and expanding platform capabilities while preserving its core simplicity and reliability. 1. Type Platform Strategy / Product Improvement 2. Role Product Manager
Shomik Biswas
May 41 min read


Diagnosing Ride Cancellations in Uber (RCA) - Case Study
Investigated a spike in ride cancellations by breaking down the end-to-end ride lifecycle and analysing potential user, driver, and system-level factors. Identified a critical issue in the driver application caused by a recent release, where a UI interaction unintentionally triggered ride cancellations. The solution included immediate rollback, system fixes, and improved safeguards, highlighting a structured approach to diagnosing and resolving real-world product issues. 1) T
Shomik Biswas
May 41 min read


Designing a More Intuitive Canva Experience (PRD)
Redesigned Canva’s onboarding and early user experience to improve conversion and engagement by introducing interactive previews, simplified user flows, and personalised entry points. The work focused on reducing drop-offs across the acquisition funnel and helping users quickly realise product value within their first session. Adding ‘Smart Preview’ and smoothening the walkthrough To improve the onboarding process, the users need to be sold upon the ease, variety and streng
Shomik Biswas
May 46 min read


Spotify Improvement - Case Study
Explored how Spotify can evolve from a passive listening platform into a more interactive and socially engaging experience. Identified gaps in real-time interaction and artist–fan connectivity, and proposed solutions like shared listening sessions, artist-led experiences, and live concert streaming. The work focused on increasing user engagement, strengthening the creator ecosystem, and unlocking new monetisation opportunities while maintaining Spotify’s core simplicity. Type
Shomik Biswas
May 42 min read


Google Maps Monetisation - Case Study
Analysed monetisation opportunities within Google Maps by leveraging high-intent user behaviour and location context. Designed a system of geo-triggered, personalised recommendations and sponsored placements that align with user intent rather than interrupt it. The approach balances revenue generation with user trust, focusing on contextual discovery, conversion-based pricing models, and enhancing decision-making for users in real time. Type Monetisation Strategy / Product Se
Shomik Biswas
May 41 min read


Defining Go-To-Market Strategy for Revolut’s Premium Offering
MBA - Marketing Project 1) Type Go-To-Market Strategy / Growth Strategy 2) Role Product Strategy Lead 3) Focus Area User Acquisition & Market Expansion 4) Skills Market Research, Segmentation, Growth Strategy, Competitive Analysis, Positioning 5) Metrics User Acquisition, Activation Rate, Referral Conversion, Retention 6) Tools Used PESTEL, SWOT, Porter’s Five Forces, Market Analytics 7) Platform Fintech, B2C, Digital Banking 8) Framework GTM Strategy, Growth Funnel 9) Overv
Shomik Biswas
May 43 min read


Designing an AI-Driven Trend Forecasting Framework for the Fashion Retail industry
MBA - Management Project 1) Type AI Product Strategy / Data Product Framework 2) Role Product Strategist 3) Focus Area AI-Driven Forecasting & Decision Systems 4) Skills AI Product Thinking, Systems Design, Product Strategy, Research, Data Modelling, Decision Intelligence 5) Metrics Forecast Accuracy, Inventory Optimisation, Trend Detection Speed, Operational Efficiency 6) Tools Used AI Models, Research Frameworks, Data Architecture, Miro 7) Platform Retail, AI Systems, Enter
Shomik Biswas
May 43 min read
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