MBA - Marketing Project 1) Type Go-To-Market Strategy / Growth Strategy 2) Role Product Strategy Lead 3) Focus Area User Acquisition & Market Expansion 4) Skills Market Research, Segmentation, Growth Strategy, Competitive Analysis, Positioning 5) Metrics User Acquisition, Activation Rate, Referral Conversion, Retention 6) Tools Used PESTEL, SWOT, Porter’s Five Forces, Market Analytics 7) Platform Fintech, B2C, Digital Banking 8) Framework GTM Strategy, Growth Funnel 9) Overv